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Originally Posted by fjtorres
How often do you think Trad pub advertising results in a 4X sales increase?
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It wouldn't for Konrath; it easily could for some of the authors I enjoy. But I agree--it'd take a very good (i.e.
effective) advert campaign to make that actually worth it for the author.
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Edit: this thread is probably not the best place for that discussion. Maybe a new thread in General discussions?
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That's possible. You could start it? Someone could?
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Originally Posted by JD Gumby
As who? Cory Doctorow? He gets no media attention as an author. At least no media that normal people pay attention to...
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Cory's who I was thinking of. And yes, he gets almost no media attention as an author. However, if he self-published (he *did* self-publish), he has enough attention of *some* kinds of media, to advertise his works well enough to make a career of it.
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Frankly, if either of them put out a book, you hear nothing in the mainstream media. If Rowling has one coming out, it's pretty much everywhere (people are a bit too used to King, so it's not considered news when he has something coming out :P - but it doesn't need to be, since he can sell on his name alone).
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I'm not sure Rowling could advertise *for herself.* Not sure that she'd be able to contact the various newspapers, blog sites, and tv personae necessary, if she didn't have some rather huge media companies shilling for her. I suspect that, if she self-published *without her publishers' support,* she'd vanish into the crowd of indie authors--many of whom are much more savvy about building a presence online and connecting with readers.