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Well if Kindle owners are 80% of the market all they need to do in get some big ads out letting people know that they can buy non-DRM mobi books for their kindles at Barnes & Noble or Smashwords or their own sites. Then just spam some emails with links to those sites. Just because they don't sell through Amazon doesn't mean they can't sell books to kindle owners. At that point Amazon might reconsider the percentage they offer publishers.
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