Quote:
p.s. Amazon is nowhere near 80% of the publishers total sales (print + digital).
__________________
|
Amazon could easily get back to 80 per cent of digital sales. Indeed, most analysts predict that precisely this will happen post settlement . As most people here say, digital is the future. Amazon also dominates Internet print sales , which is gaining rapidly at the expense of B&M stores.
As Amazon becomes dominant, it could certainly squeeze prices down over time -maybe not in 1 year, but certainly over 5.
To avoid this, the publishers tried to maintain diversity in the retail market through agency pricing. In future, they'll do it through agency pricing from their own stores, I think.