Quote:
Originally Posted by stonetools
Because if there is a dominant retailer ( Amazon), the retailer can say, "Screw your $14.99 offer. Sell me your books at $9.99 or below, or lose 80% of your sales" .
What's the publisher's recourse? "We'll go with Sony" who has 2 per cent of sales? The publisher is going to bend over and spread 'em. The publisher has got is authors and staff to think about.
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Going from $14.99 to $9.99 is a harsh example no?
Publishers can pull the books from Amazon. And direct readers to other sites. Apple and Google and Microsoft will market the fact they have the books while Amazon does not.
Amazon would be hurt by it too.
I can see pressure to drop the wholesale from $14.99 to $13.99 but a drop of $5 overnight?
p.s. Amazon is nowhere near 80% of the publishers total sales (print + digital).