Quote:
Originally Posted by Top100EbooksRank
Publishers can set the price at $14.99 or $12.99 and take their 70% cut under agency pricing.
Why should the publishers care what the "agents" do with their 30% commission?
(if B&N and Apple want to pass some of this "commission" as discount to consumers, shouldn't publishers be glad? since lower prices = more sales?)
|
Because if there is a dominant retailer ( Amazon), the retailer can say, "Screw your $14.99 offer. Sell me your books at $9.99 or below, or lose 80% of your sales" .
What's the publisher's recourse? "We'll go with Sony" who has 2 per cent of sales? The publisher is going to bend over and spread 'em. The publisher has got their authors and staff to think about.