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This whole debate makes me think that both retailers (incl Amazon) and publishers have taken a way too static approach to the sales of eBooks. Since the logistic costs are so much lower than for traditional book retailing there has been too much focus on price and margins.
What if you could get eBook sales to drive pBook sales? Instead of giving Amazon a 30% cut for an eBook, how about a 45% cut provided they move so many "copies" (files) within a certain time frame, in order to garner buzz for certain titles that will then sell better in BM stores? Why not view eBook sales as a promotional tool for the pBooks that publishers obviously seem to prioritize.
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