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I read a blog by some woman or other who saw it as a sort of customer relations exercise. When customers were unhappy enough with her book to leave a scathing review she'd contact them and ask how she could improve it for them. A lot were so amazed by that they changed their review, but a lot of the commentators on the blog said she was just bullying them.
I haven't had any bad reviews yet, but when I do I'll probably just take a few extra pills and shrug it off. Their opinions are just as valid as mine or anyone else's. And at the end of the cliche, if they got something other than what they were expecting that's more of a failing on my part than anything else.
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