I'm with Thumper's mother on this one (remember the movie Bambi?) - "If you can't say something nice, don't say anything at all."
If you feel you must, correct inaccuracies - succinctly and with courtesy (regardless of whether it is warranted). Don't get into slanging matches, you'll never come out of it looking good (the mud sticks whether you're in the right or wrong). Your response above to fictbot shows just how badly things can come out when you automatically respond "in kind" (but just comes across as rude).
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