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I think it looks great. It is similar to the bookbook cases for iPad/Macbook etc. which I just love. I have a case for my reader that uses elastic over the corners and I really don't like that. I think the idea of having a full leather trim around the face of the reader is fine provided the leather around the face of the reader is stiff and gives you something to hold on to. If it was soft, I don't think it would feel right or comfortable to hold. It would also not hold the reader snuggly which is a must. I always fold the cover back when I read so I would be looking for a case that doesn't stop me from folding the cover back.
I agree with the comments about the pockets. Not very useful. One pocket ie half the width of the cover might be useful but lots of credit card pockets wouldn't be of much use to me.
Yes, a bit heavy on the gold. It almost makes it look like it was a newly made leather bound book. I quite the antique look that Bookbook covers has.
I don't actually mind the company name on the spine. However, since you would be making these by hand presumably, you could set up for custom orders ie people put their own names there and you find an alternative place for the company name. You could also put on famous authors names but you would need to see if there are any legal issues there. Or perhaps somewhat random words there such as "Read", "Indulge", "Bookworm", "Night Owl", "Pages", etc.
What ever you do, get a website up and running. You aren't going to sell a thing without one.
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