"One of the largest publishing concerns in the world, a firm so ancient they've got a background in alchemy, is rumored to be converting all their scientific journals into the "read anywhere" Mobipocket .prc format, years after turning down a proposal from the Beast that they migrate everything to MS's .lit."
http://www.theinquirer.net/?article=9032
subheading of the article refers to "Elsevier" which is the publisher of the scientific journals written about in the above quote
http://www.Elsevier.com