June, this year in Australia - the Australian Competition and Consumer Commission had this to say after beating Apple in the Federal Court of Australia: (transcript from an ABC radio broadcast)
TANYA NOLAN: Technology giant Apple has been punished for misleading consumers about the powers of one of its most popular products.
The Federal Court this morning ruled that Apple pay $2.25 million for falsely claiming that the new iPad is compatible with Australia's 4G network.
Apple admitted to misleading consumers as soon as the Australian Competition and Consumer Commission (ACCC) brought the case to court, and the company offered consumers refunds.
While the fine is unlikely to take much of a bite out of the company, ACCC chairman, Rod Sims, says he's happy with the result.
Mr Sims is speaking to Simon Lauder.
ROD SIMS: Look, we are pleased with it on behalf of Australian consumers. We think it sends a serious message about the importance of clear advertising to Australian consumers. We think it is yet another example, particularly in the telecommunications sector, where consumers need clear messages so that they are not confused and they understand what they are exactly paying for and the judge made that very clear in his judgement.
..................... SIMON LAUDER: Are you also pleased with the comments that the judge made?
ROD SIMS: Look, we are. I think it is important, he pointed out that global uniformity by Apple was given a higher priority than the need to ensure compliance with Australian law. So basically what he was saying is that, and this is, I'm quoting him, those who design global campaigns and those in Australia who adopt them, need to be attuned to the understandings and perceptions of Australian consumers.
What he is saying is we don't want multinational companies designing worldwide campaigns, no thought given to how they go across in Australia. In Australia, they are actually misleading. They weren't in the US, they were in Australia because what is 4G in the US, that standard doesn't apply in Australia and so customers were confused.
I think it is a very important message as we move to more multinational companies, multinational products, it is important that those companies know they have got to keep an eye on the local conditions and so that is particularly why we were pleased with the judgement and the judge’s comments.
Way uncool Apple .......