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I have a Rakuten Visa card and a bank account that Rakuten owns ( ebank account). Plus Rakuten is one of the two largest on-line auction sites in Japan.... The other being Yahoo auction. So, I would say they have a good built in market. The problem will be converting more Japanese to reading on eink devices. I do not see many people reading eink devices here in Sapporo... from time to time....Unfortunately, Sony did not push their readers as aggressively as they should have...
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