Thread: Apple granted broad UI patent
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Old 07-19-2012, 03:45 PM   #13
ScotiaBurrell
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http://www.wired.com/gadgetlab/2012/...nt-gui-iphone/

Quote:
Back in 2007, handset makers like RIM were adding more physical buttons for users to access the increasing amount of information on a mobile device, which resulted in “complicated key sequences and menu hierarchies that must be memorized by the user.”

Apple’s touch-only interfaces were designed to provide a more transparent and intuitive experience that would increase user satisfaction and efficiency as they navigate through the device’s menu system.
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