I agree with others on the Logo and perhaps toning down some of the gold. The interior packets are not to my taste. I have a wallet for that, I don't need to duplicate that functionality. I can't imagine deciding to go out, then opt to leave my wallet behind and transfer everything to an eReader case.
If you're trying to break into the market, it's easier to get in at the lower end of the price scale and then ratchet the price up as ou see what the market will bear. Remember this is a $70 device, so for me $40 is the upper end of what I'd pay for a case, but then I may not be the target market. Personally I prefer a case that is simple, light and more about function as opposed to style.
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