Quote:
Originally Posted by JSWolf
For a backlist eBook, $5 is reasonable. If it was $5, I'd consider buying it. But for $9.99, no way. That is more expensive then a lot of new eBooks. I'm not the only one who will feel that $9.99 is too high a price for a backlist eBook. So to be honest, this eBook will make more money at $5 then $9.99.
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That's an interesting assertion, though I'm not convinced it's true... As I said, the question of what is the "best" price depends on the definition of "best." (And hence the invitation to define "best.") In most cases (and this one here) the goal is to maximize revenue, not, for example, to maximize the number of readers (which might make sense if one had a philosophical piece one wanted as many people to read as possible; in which case free or less than free might be optimal; or one might use one book as a loss leader hoping to drive sales of one's other books). Since this particular book doesn't appear likely to drive massive sales of other titles, I'd venture that "best" for this title is to maximize revenue for one book.
Then the question is whether $4.99 or $9.99 does that. Would it sell
more than twice as many copies at half the price?
My experiences so far seem to indicate that the sales of a book are more inherent in the book's content than in its price. I.e., an uninteresting book won't sell hugely more copies at a low price, nor will a great book sell vastly fewer copies at a higher price. So my hunch is that $9.99 is the better price for this book. I could be wrong, however... and I'd like to know, empirically, if I am!
But, we
can do an experiment on the price/demand...
So I've posted a new and in many ways similar book to this and lowered the price to what we're talking about (I won't mention the title since this thread isn't about it), and we can all watch the sales. My hunch is that THE MARS MONOPOLY will net more revenue even though it's priced higher, but we'll see. I'm curious to find out, and to hear your thoughts.