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Most downloaders choose from a list of stuff they see each day rather than search for anything specific, so I doubt they will even be aware how much it costs. For the people who do search for specific titles price will play a part in that, but everyone will have their own threshold price point where it's easier to just buy it.
There are more important things to think about when you set your price. Too low and people will think it's rubbish, too high and it won't be an impulse purchase so they'll hold off buying it until they want to read it (assuming they don't forget). Then there's sites like Amazon where price plays a big part in how your sales are ranked.
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