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I got to say that some of the comments above would do well on a stand up comedy stage.
On the serious side, why can't they just brand a Kindle or Kobo as theirs, and give some special considerations to people that own them.
For example allow them to read books in the store like Barnes and Nobel.
Or get a 10% discount and access to specials.
It sounds like a fair idea to me, but the question is what will be the bottom line advantage? Will that advantage pay for the costs?
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