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The original article fails to address the huge budget needed for such advertising campaigns. Microsoft can, of course, afford to "outmarket" just about everyone. As it is, Palm Inc. is doing pretty well. If it ain't broke, don't fix it.
IMO, they should focus on stability first. The last few high-end Palm devices have had serious problems at their release. Granted, the issues do get fixed eventually, but the damage has already been done.
There's a well-known marketing rule that says if a customer has a bad experience, he'll tell 9 other people, and if he has a good experience he'll tell 2 others. I can't recall if those are the exact ratios, but the gist of it should be clear. An unsatisfied customer will damage your reputation much more than a satisfied customer will boost your credibility.
Aside from stability, they should offer more value-for-money for their high-end models. That means Hires+, WiFi, Bluetooth, replaceable battery, all rolled into one model. Oh, and bring back the cradle. The PDA deserves pride of place on your desktop. Without a cradle, it just looks like an expensive toy.
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