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Originally Posted by Shaggy
The problem is that they're trying to both sell AND lease them at the same time. They want it to be considered a sale when it benefits them, but they also want to apply terms of a lease when those benefit them as well. They certainly advertise and charge you like it's a sale, but then after the fact try to consider it a lease when it comes to consumer rights.
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Some bookstores make it extremely clear. Eg, Amazon say this:
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Upon your download of Digital Content and payment of any applicable fees (including applicable taxes), the Content Provider grants you a non-exclusive right to view, use, and display such Digital Content an unlimited number of times, solely on the Kindle or a Reading Application or as otherwise permitted as part of the Service, solely on the number of Kindles or Other Devices specified in the Kindle Store, and solely for your personal, non-commercial use. Digital Content is licensed, not sold, to you by the Content Provider.
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(emphasis mine). It really couldn't be stated any more clearly.
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It is fundamentally impossible to invent a DRM that can't be broken but at the same time allow legitimate customers access to the content.
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But you can have DRM that consumers have no reason to break. Eg, DVDs have DRM, but very few people feel the need to break it because you can play any DVD in any DVD player.