Well, you also have to put it into perspective.
Of the $2 Million published by Kickstarter, $1 Million went to Order of the Stick (one of my favorite web comics from way back when D&D 3.5 debuted). And from the article:
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7 projects beat $40K and 25 of the 115 successfully funded projects have earned 5 figures.
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Also, the Kickstarter amount raised is to fund the project. There are still production costs involved. In the case of Order of the Stick, the comic needs to be reprinted, board games reprinted, and then those items shipped to the funders.
That's not to say the creators aren't making a significant profit from it, but there can also be problems along the way. Mur Lafferty's Kickstarter for example earned beyond its goal, but she ran into some printing errors so had to reprint them, so her expenses rose beyond her initial estimates.
It's still a good thing, mind you, but Kickstarter isn't this volume publisher of comics (although it's published A LOT of smaller comic projects), and since these tend to be print projects (although digital-only projects also have their fair share of costs to develop, depending on the project), are lot of the raised money goes into production. In many ways, Kickstarter is simply a more efficient and popular pre-ordering tool.
P.S. The Ouya broke the $1 Million barrier already I think.