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Old 07-10-2012, 10:13 AM   #1
Top100EbooksRank
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Posts: 304
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Join Date: Mar 2012
Device: Kindle
Irish book chain Eason to launch own e-reader later this year

http://www.thebookseller.com/news/ea...ader-year.html

Quote:
Eason is to launch its e-reader later this year, the Irish bookseller has revealed, as it unveiled its revamped flagship Cork store.

“Eason currently sells a range of e-readers and we have plans to launch our own e-reader later this year.”
http://www.irishtimes.com/newspaper/...319718844.html

Quote:
Eason now has e-stores in seven of its 38 locations, with free wifi at its Cork, Belfast and O’Connell Street, Dublin, outlets.

Mr Field acknowledged e-books still represented a small percentage of overall sales. The company has said it wants to increase this sector to about 10 per cent of annual turnover. Mr Field said sales of e-books were increasing “almost 10-fold on a monthly basis”.

Last month Eason reported a €5.3 million loss for the year to January 2012 and a 10.7 per cent decline in revenues. The Cork investment is part of a €20 million investment programme over three years.

not sure if this plan is feasible or even true or it is just a bluff to get better bargaining position against the e-readers that Eason is currently selling...

Even Waterstones (much much bigger chain with around 300 stores) admit that it was too late to launch its own e-reader.
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