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I also want to clarify that he's not getting 70% off the retail price. If all the customers were from the US, yes (minus small delivery charge, which I'm sure is negligible in this case).
If I buy his book for example, he'd only be getting 35%, and I'm paying $2.00 more.
Is it worth it in the long-run. Will have to see. Benefits of HIM publishing traditionally is still:
a) he gets an advance (which might not be as important now considering the previous success of his books)
b) a large advance since he's a best-selling author.
Still, it might pay off if his eBook sales are maintained.
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