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Old 07-09-2012, 04:29 PM   #63
murraypaul
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Quote:
Originally Posted by WillysJeepMan View Post
Downloadable Digital music was sold before Apple created iTunes. That music had DRM. Various music stores had varying degrees of success. None of them reached critical mass due to DRM and pricing. Apple came onto the scene, selling downloadable digital music that contained DRM. It was more successful than the competition, but still did not reach critical mass. Apple then negotiated with various studios to sell non-DRM music. THAT improved things significantly. Then Apple adjusted the pricing to reflect the electronic-only nature of the product. THEN iTunes skyrocketed.
Do you have any stats to back that up?
Apple had the muscle to get what they wanted from the publishers because iTunes was already the dominant sales platform.
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