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Old 07-09-2012, 08:35 AM   #1
BeccaPrice
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"Amazon is an infrastructure company"

From this morning's Shelf Awareness:

"What makes the Kindle unique is what makes Amazon unique: its physical presence is a mere avatar for a stream of digital services. In the spirit of its parent, it is more infrastructure than device. And it is as infrastructure that it disrupts, as its biblioclastic name intends."
--James Bridle in his Domus magazine "design report" exploring the "open secret" that Amazon is "not a book company, or a retail company, or an Internet company; it's an infrastructure company." Check out the cool graphics accompanying Bridle's piece, particularly the stunning circular timeline of Amazon's life.
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