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Originally Posted by Alisa
Wasn't that book only available to be read on the website rather than being downloaded? I think that more proves that free samples work. Most people are not going to read the entire book sitting at their computer just like most people won't read the entire book at the bookstore. You can read as much as you like in either case but they're betting the inconvenience of it will make buying the book more attractive. If readers were widespread and it was a free download, I don't think the results would be the same. I think free book downloads are a great way to promote a series, though. Give the first book away for free to draw people in.
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Gaiman does report that 56% of the people coming to read the book were disatisfied with the overall experience, and because of that the next time they'll change the way it's done (download of the book itself?)
On a personal note, I'd say that makes it even more convincing. I didn't at all like the way it was done, but I don't really matter since I already have "American Gods" (and a few others from him). What I think is relevant is that I'm mostly unlikely to buy anything from an author that makes such a pain to access the supposedly free book.
Despite that, sales increased.