My wife and I went to visit my M-I-L a few days ago - she is in an old people's "resort". Among the old ladies sitting rugged up in their wheelchairs, at least five of them had one of the Fifty Shades books. These are women in their seventies and eighties. Three of my daughters have read them and they have now been downloaded to my wife's Kindle.
It would seem that guys could learn something from these books if they engender that sort of enthusiasm among women of all ages. I have yet to read one, though I do have them available from Amazon. My wife and I share an account. I had enough trouble trying to struggle through a Chelsea Handler book. (I didn't succeed, dropped it a third of the way through.)
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