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Right now most independents can use Amazon KDP, B&N Pubit, and Smashwords to self publish their ebooks. With those three they get good penetration into the largest ebook markets, with no coding on their end, and no worries about processing payments. A free easy to use website from Wordpress, or other host can handle most of their needs if they want an site other then Amazon's, B&N's and Smashwords personal author pages.
I would love to see a new player hit the field and bring real value, but not sure what you have to offer that would make me want to use you? Once you have something up for us to poke around in, please link it so that we can check it out.
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