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Wasn't that book only available to be read on the website rather than being downloaded? I think that more proves that free samples work. Most people are not going to read the entire book sitting at their computer just like most people won't read the entire book at the bookstore. You can read as much as you like in either case but they're betting the inconvenience of it will make buying the book more attractive. If readers were widespread and it was a free download, I don't think the results would be the same. I think free book downloads are a great way to promote a series, though. Give the first book away for free to draw people in.
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