From what I understand, the shop may not open before the end of 2012 or the beginning of 2013. Now maybe they are waiting to open it, in order to offer the Fire as well as the new Kindle (K6 anyone ?) in Europe at the same time. Just an idea, but until now Amazon has been very good at optimizing their PR costs and often used regional shop opening to launch new products at the same time.
Just my 2 cts...
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