Alan,
What makes you believe that the problem lies with the device rather than the user? Writing to memory and then unplugging the USB cable without doing a "Safely Remove Hardware" on a Windows machine can all-too-easily result in a corrupt file system, and that's not Bookeen's fault.
If your problem was a corrupt file system, did you really need to reflash? Wouldn't simply reformating the internal disk have fixed it?
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