Liz Castro is in Japan for the 16th Ebook Expo, and she has a short post with pictures about seeing the Japanese Kobo Touch. From
First look at EPUB3-supporting Kobo Touch ereader in Japan (bold in original):
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excellent support for vertical Japanese text.
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and
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Rakuten/Kobo, for example, announced that all of its Japanese ebooks will be in EPUB 3 format.
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