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What BWinmill said.
Even Barnes & Noble was working on eBooks way before Amazon.
You can be ahead of your time but if the market isn't ready for it, well...
Also, if you look at Wikipedia, there's a lot of eBook formats out there. What Amazon did to change the game was a variety of factors, including selling a (relatively) cheap subsidized eReader, an easy-to-use marketplace integrated with their device, and a publishing program that's quick and has a low barrier to entry.
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