Quote:
Originally Posted by QuantumIguana
No reasonable person would confuse a Star Trek novel with a Star Trek fanfic.
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Not really.
STAR TREK novels come from dozens of different writers and some have been released as free promos. (To say nothing of being pirated all over.)
With the wide variety of casts, eras, settings and the reboot, to say nothing of the convouted canon, it is one of the easiest mythologies to slip in a fake.
STAR WARS is another such mythology that lends itself to confusion.
Both are popular with younger readers who will grab everything they can find and would find the fanfic a substitute for the commercial product.
Don't forget the second part: "substitute for".
The Brito counterfeits, for one, weren't duplicates of his actual designs. They were actually originals done in his own personal style so even if not sold as "Brito originals" they they were sold as Brito-style and were found to devalue his brand.
Just because somebody doesn't intend to confuse doesn't mean it can't happen.