I find it very hard to see how a fanfic posted on fanfiction.net under a random pseudonym, with disclaimers of the "I don't own these characters or this universe / the characters & settings belong to XX, thank you for allowing us to play with them" kind, could possibly be confused with the source or considered "counterfeit" in any way. I've read a lot of fanfic over the years and I've yet to see any I've confused with the source; it's really not that easy to take a Snape/Hermione fanfic on fanfiction.net for a new Harry Potter book by JK Rowling.
Substituted for the original... it's happened, I suppose, that for some people the source (especially if the source is an ongoing TV or book series) has "jumped the shark" at some point, but they still love the original ideas and continue reading the fanfic without watching/reading the original any longer. I don't think that devalues the original, though, or hinders the original creator's ability to profit from their creation; if a person has lost interest in the original material then if the fanfic didn't exist, the person would just watch/read something else instead.
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