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Well it seems as obvious as the '10 things' are in this article it's gotten people to talk about Amazon ..... and isn't that marketing and promotion itself?????
BTW, Amazon leave me cold ..... they don't have a dedicated Aus site - instead Australians are expected to buy their Amazon products in USD unaware of the exchange rate that will be used because the amount is advertised, calculated and paid for in USD on the screen and at some later time that is invisible to the consumer the amount is converted by an undisplayed exchange rate into Aus $.
It is the Aus $ rate that then shows on your credit card bill.
As a business practice that sucks.
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