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I think the video is a smart move. It is easy for anonymous publishing houses to be vilified for their business tactics, but harder when there is a human face behind them. Harder when it shows that it involves people actually doing work to earn their paycheck. I don't think that Macmillan or Penguin would debase themselves by trying to reach out to us. But Random House is a smarter publisher, they are trying to reach out to us instead of push us away. It is a good first step that the publishing industry needed to take.
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