Quote:
Originally Posted by HarryT
But isn't it rather silly to build down to a specific price point? I mean, who cares if it costs $210 rather than $200, if the extra $10 gets you an SD card slot?
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Specific price points matter.
More people will buy something for $9.99 than for $10.01.
You might think it is silly, but it is a real phenomenon, which every company will take into account.
Even looking at estate agents, you houses prices at £499,950. or similar, just so that the eye doesn't see £500,000, which seems much higher.