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Originally Posted by crossi
Very true. Even if 80 or 90% of all ebook owners had Kindles the publishers could still sell their books to kindle owners without Amazon by simply dropping their insistance on DRM and making their books in all formats available everywhere. If they insist on enabling vendor lock-in I have no sympathy. The cure is up to them and doesn't include illegal collusion to fix prices.
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But for me, the appeal of the Kindle is its integration to Amazon's store (DRM or otherwise). A lot of casual users won't bother sideloading the eBook into their device (I mean us techies will, but whether majority of the user base will is another matter.)