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Old 06-30-2012, 08:00 AM   #16
stonetools
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Quote:
Originally Posted by Top100EbooksRank View Post
You will make a bit more money in the short term, but in the medium term Amazon will tell you they will be paying you 70% of $9.99. They have shareholders too.

Amazon is paying $12.50 (for a $25 hardcover).

Amazon is demanding to pay only $6.99 (70% of 9.99 quoted above).

How likely is that going to happen from $12.50 to just $6.99?

The publishers are not without strength. They could tell Amazon to "**** off" and withhold all their books. The publishers then sell the DRM free mobi format to every other stores other than Amazon.

B&N
Googleplay
KOBO
Sony
Facebook
the author website

etc...
If the publishers coordinate that, this would be collusion too, right?
In a world where Amazon has 80 per cent of the. Market, withholding books from Amazon means courting financial ruin. It would be a big risk, even if you could get past the collusion thing and the cost of converting to drm free mobi.


I think what's inevitable is that the publishers will move to opening their own stores where they'll set their own prices.

Last edited by stonetools; 06-30-2012 at 02:12 PM.
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