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Scott's advice is good. People respond more strongly to a name or product that they've seen multiple times over a longer stretch of time rather than what they've been blitzed with over a short period of time. That's just a basic marketing principle. You don't have to be doing it 24/7, either, just at regular intervals. The big argument most people make against doing promo is that it takes away from writing time, but that's not necessary. Find good channels to promote in, give yourself a schedule, and then get back to writing.
Having a bigger library for sale is your best sales tool because it turns each sale into more sales and increases your natural exposure. This is the best place to sink your time.
Cream may always rise to the top, but good promo will always lessen the time it takes. Make sure you focus on the promotions that don't eat away all of your writing time. I'm reading "The 80/20 Principle" right now, which basically states that we normally find 20% of our work getting 80% of the result. Figure out your best channels, focus on them, and ignore the rest.
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