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You will make a bit more money in the short term, but in the medium term Amazon will tell you they will be paying you 70% of $9.99. They have shareholders too.
Amazon is paying $12.50 (for a $25 hardcover).
Amazon is demanding to pay only $6.99 (70% of 9.99 quoted above).
How likely is that going to happen from $12.50 to just $6.99?
The publishers are not without strength. They could tell Amazon to "**** off" and withhold all their books. The publishers then sell the DRM free mobi format to every other stores other than Amazon.
B&N
Googleplay
KOBO
Sony
Facebook
the author website
etc...
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