Unavoidable fact of modern life.
(shrugg)
Everything you do, every service you use, tracks you.
Everything goes on your permanent record. Just ask Mr Finch's Machine.
For all the concern over government going all Big Brother on us, the reality is we all willingly surrender to a thousand little brothers in the name of better customer service, product discoverability and recommendations, outright convenience.
Even our games track us: XBOX achievements, Sony Trophies, whatever Nintendo calls their copy of the same idea--they all track and record our progress through our games. The XBOX even reports to you how many games you complete, how many you abandoned, and all that data is stored on the XBL cloud. Theoretically, if they wanted to, they could feed the aggregate data to software developers so they can tell what works and what doesn't in the specific games. Not sure if any do but if they don't, they should; it would make their future games better.
At this point the real news isn't that our toys and services track us, but rather than anybody thinks it news.
That's life on the internet: of course, somebody is watching!!
(Lots of 'em.)
If you don't like it, go elsewhere.
(What? You got something to hide?)