I was aware that amazon could misuse the bookmark/sync data they get from their user's kindles if they so wish. They could do all sorts of profiling depending on how often that data is updated, who knows what they'll do once it's on their servers (can't trust any company not to put any/all data to marketing uses these days)
Out of interest though, does Kobo/B&N devices have similar functionality? If not are they actually gathering this data specifically with/without users consent?
I find it annoying rather than creepy (but no longer surprising) that companies continue to obtain data to provide one service, then use it without consent for other reasons, be it statistics, marketing, advertising... IMO data should be used only for the purpose of providing an exact feature to their customer. If they want to use it for additional purposes, it should be opt-in. If enough people don't opt-in, offer incentives.
|