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A VP from the game maker EA said that EA's online store would not be running huge discount sales like its competitors (i.e., Valve's Steam store) because those sales hurt the perceived value of their products. Of course, real value to game developers comes from money made, not some "luxury factor", and EA's competitors have shown that massive discounts can lead to huge profits.
All of that to say that the idea of propping up the value of a digital good is fairly common in some execs. Personally, I'd rather publishers and game companies like EA add real value to their products, but that's hard hard work.
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