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Old 06-29-2012, 04:00 AM   #1
Top100EbooksRank
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"Publishers (often) earn more with wholesale than agency

http://www.publishersweekly.com/pw/b...-argument.html

Quote:
Don Linn, president of Firebrand Associates, offered the paradox concerning the wholesale vs. agency discussion running through publishing circles: "Publishers (often) earn more with wholesale than agency--so what's all the fuss about Amazon?"
And according to a publishing CEO,

http://www.idealog.com/blog/aulettas...-the-doj-case/

Quote:
He quoted a CEO who estimated that $100 million was the aggregate hit to profits in a year.

If the 5 "agency" Publishers were on Wholesale, they would be making "MORE" money. So why did they want to make less money?

Some have argue is that the publishers know that "physical distribution" is their CORE competency. They want to slow down ebook. The best way to slow down ebook is high prices.

Even if high prices mean 1) lower revenue 2) lower profits
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