Quote:
Originally Posted by bgalbrecht
In the DVD world, there was a lot of talk, nearly all negative when Circuit City and one of the DVD publishers came out with DVDs that only lasted for a few days after opening, and I think Disney might have dabbled with the concept also. It always flopped, big time. If anything, that publisher will get a negative rap, and people will stop buying any of their books for fear that they will be buying one with disappearing ink.
|
Quote:
Originally Posted by Connallmac
As I recall those DVDs were marketed as a rental that you didn't have to return because they pulled a Mission Impossible. It really wouldn't have been a bad idea if it didn't leave your home looking like AOL carpet bombed it. That, plus the inherent, egregious wastefullness of it.
|
It was called DIVX (Digital Video Express) and was an attempt at a different way to rent movies. With some titles you could then pay more and "own" the movie permanently if you chose to (as long as you used it on the authorized player/account). There were lots of problems including players that initially cost almost double what a regular DVD player cost at the time.
More...
http://en.wikipedia.org/wiki/DIVX