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I think there are some serious cause and effect confusions evident in this thread.
The reason Mac users tend to spend more money on hotel rooms (or on anything else, for that matter) has nothing to do, of course, with how intelligent or not they are, and everything to do with how much disposable income they have.
The interesting question then is: do they have more disposable income to start with, and are therefore able to buy their more expensive Macs, or do they recognise that the Mac is a better computer, invest a higher proportion of their disposable income in their technology and as a result end up with a tool that allows them to do better work and therefore be more successful, leading to them having more disposable income, which they can then spend on hotel rooms, or on anything else that they value.
Or does the fact that they value design in a computer (for which Macs are justly as celebrated as for their superior operating system) go hand in hand with valuing design in a hotel room (which tends to express itself in price).
Or is it simply the case that on average Mac users tend to be working in fields and industries and in capacities that are higher paid with greater expenses allowances, thus enabling them to care less about the price of their hotels.
Or are they on average younger, with fewer external commitments (family, mortgage, car), and therefore both willing and able to spend more on their technology and hotel rooms...
In any case, the practice of steering Mac users towards more expensive hotel room offerings is probably borderline dubious, even though it is not, as has been pointed out, that far removed from ordinary profiling. And of course it may yet backfire: just because the average Mac user spends more money on something does not mean that they are necessarily willing or even able to do so (I'm a Mac user, but sadly this has not expressed itself in any notable amounts of disposable income just yet; but then I'm also a writer, so perhaps it never will...). If you find that a website offers you more expensive content, services or products than a competitor website you will, if you have any brains at all, work out all by yourself which website to use for your content, services and products.
The dim, in the long term, tend to turn out to be the pullers of a fast one, rather than the pullees...
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