Quote:
Originally Posted by cfrizz
People/businesses can always find excuses to NOT change their old ways of doing things, including blaming everything/one else for the fact that they don't want to change.
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Exactly the point and one that many have raised before.
Amazon is more than the elephant in the room to the big publishing houses, much more. Amazon is the perfect company to blame in order to create a smoke screen to cover up all the manifest failings of the BPH's to bring their anachronistic business practices into the 21st century.
Apple provided the perfect lifeline when offering up the concept that evolved into the agency model. Control could be maintained.
Desperate rearguard actions indeed.