Quote:
Originally Posted by Sydney's Mom
A lot of industries have taken it on the chin in the technological revolution.
...
Instead of trying to stop technology, publishers should set up hardcovers as niche products. Some people will never make the switch to digital, and would be happy to pay more to get a "real book."
|
That's very difficult to do when 83% of your customers still read in print.
It's also difficult to transition
well when you need to keep both customers happy. No one can afford to lose present and potential customers.