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It's funny, when Amazon was young and the big boys started up websites the pundits were all predicting that Amazon would be squashed like a bug. Jeff Bezos' message to the staff was to focus on the customers and not the media.
Now when the big boys are looking up at the big shoe, the message isn't focus on the customer. It's we need price protection or evil Amazon will take over the world.
This isn't about big bad Amazon. It's about packaging better customer services and experience. If these huge corporations can't do that I don't feel sorry for them.
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